Amaya Atucha is an Associate Professor and the Gottschalk Endowed Chair for Cranberry Research in the Department of Plant and Agroecosystem Sciences at the University of Wisconsin-Madison. Her research program focuses on crop ecophysiology and production of small fruit and cold climate viticulture. Current research interests include cold hardiness and dormancy, fruit quality, root-microbe interactions for nutrient uptake, and organic production systems. The goal of her extension program is to generate and provide research-based information that improves crop production and profitability of the Midwest fruit industry. Atucha teaches an undergraduate course on fruit crop production.