Amaya Atucha

Amaya Atucha is a Professor and the Gottschalk Endowed Chair for Cranberry Research in the Department of Plant and Agroecosystem Sciences at the University of Wisconsin–Madison. Her research program addresses a broad set of questions in perennial fruit crop systems, with emphasis on crop ecophysiology, plant nutrition, and fruit quality. Her work as a plant physiologist connects fundamental studies of plant function with applied strategies to address challenges in fruit crop production. The goal of her extension program is to deliver research-based information that enhances the productivity, profitability, and long-term sustainability of the fruit industry in the Midwest and beyond. She also contributes to the teaching mission of the department, integrating research and applied perspectives into the classroom.